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The Importance of an SEO Service to Small Businesses

A lot of small businesses in the United States are making every effort to have an invaluable online presence. For this reason, it is understandable that Search Engine Optimization (SEO) is appealing to them. Just the thought of having their company and brand at the top of search engine results is fascinating enough to make many small business owners pay huge amounts of money for an SEO service that promises big results.

Services of SEO Specialists

A professional SEO company normally works either with an assigned employee or directly with the business owner to do various tasks on a regular basis. These tasks typically include:

  • Keyword research
  • Geographical, localized market analytics and research
  • Ongoing review of the website’s structure and content
  • Giving technical advice on how to further develop the website
If you work with a reputable SEO specialist, you’ll enjoy the following:
  • • An improvement in the website’s search engine position
  • • A more extensive online exposure
  • • Better control of the company’s online reputation
  • • Enhanced attraction of target audience
  • • Better bottom line and higher sales


While search engine optimization services are attractive for various reasons, some online marketing specialists say the truth is that not all small businesses really need help with SEO or not all of them would benefit from it. After all, Google ranks the importance of a website’s content based on numerous criteria, some of them are only known to Google. However, Google acknowledges that webpage ranking is greatly supported by the number of backlinks to the website. When there are more websites that give a referral link to your business website, the more your website is considered to be of importance. Naturally, the website’s ranking increases.

seo serviceBacklinks are the links that lead online readers to your own site, generating inbound traffic. They are a testimony of the popularity or importance of your website, products, and services to people. The more blog articles, social media posts, and other websites link back to your website, the more inbound traffic it receives. One of the most crucial things to having a successful search engine optimization plan is building backlinks. It is one of the proven ways to get more visitors to the website, so it also increases the website’s rankings on search engines. Although it might seem easy to build ordinary links, it takes a powerful SEO technique to come up with links that would be both interesting to visitors and relevant to search engines.


In terms of back links, an important matter to keep in mind is that search engines consider first the content of your website before checking the quality of a certain link. This is where the services of the leading SEO Company come into play. A professional SEO service known for successful projects could help in updating your website regularly to make sure it only features high-quality content.

A top search engine optimization company can also help you find bloggers who focus on your niche, encouraging them to post articles that would link back to your site. If the content of these other websites is related to the content of your business website, search engines will deem the back links as relevant. Therefore, these links will be considered as high quality. The best SEO companies do not use underhanded methods that may cause your website’ search ranking to drop. The company that you choose must follow link-building techniques allowed by the primary search engines.

Paying for Links

The Google SEO Starter Guide states that the practice among a lot of search engine optimization services to pay for links could actually be damaging to the overall ranking of the website. Google utterly states that business owners must not purchase links from another website with the purpose of getting PageRank rather than traffic. Instead, Google encourages them to take the path of slow and steady natural growth. There is no SEO company that could always provide remarkable outcomes, but small businesses often look for expensive SEO companies because they are either uninformed or in a hurry. If you hire an SEO specialist, make sure that you are not buying something that would punish your business in the end.

Genuine or Fake SEO Services

Unfortunately, there is still a huge gap between the promises of some SEO companies and the eventual results they deliver. It is important to make sure that the SEO Company you are considering is reliable. From the standpoint of online marketing professionals, choosing a company for your professional SEO service must be like shopping for a car – you have to research first, check under the hood, and afterwards, negotiate.

A lot of SEO companies are new in the field with just a few clients in their unimpressive portfolios. If you only require a small task to be handled and the advertised price is modest, perhaps a new SEO firm can do an acceptable job for your business. Of course, if the business is planning to spend thousands of dollars in an attempt to reach the highest possible ranking on the web’s search engines, it is highly recommended that you ask for references and meet up with them beforehand to evaluate their experience and consequent results.

Is SEO Service Right for You?

The need to get SEO services depend on the scope and nature of the business. If most of your sales are generated online, hiring an excellent SEO company must be one of your priorities.

SEOExplode.com is a best SEO service provider

Factors That Will Place Your Website on Rank #1

In general, there are different online marketing strategies and SEO tactics that you have to employ to achieve high rank in search engines. You cannot rely on only one strategy if you really want your website to see the top spot in Google’s first page. The road to online profitability is never easy, but with continuous practice, you can be another success story.

Here are the top factors that will place your website on rank number one.

1. Accessibility

websiteIt does not refer to your post being easy to visit or click, but to how easy can web crawlers access your page. Accessibility is decided by many factors that start from the construction of a website – of what components are used and how the website runs.

For instance, when creating navigation tree, Flash is usually favored because it is more convenient for designing, layouting and embedding of other media in a page. However, web crawlers do not really read Flash the way it reads HTML.

Also for the same reason, using JavaScript when creating menu and submenu is not as practical a choice as compared to using plain HTML for the creation of sitemap in lieu of a main menu (although both are commonly used at the same time).

2. Content

ContentWhat else can improve your relevance rating but a relevant and substantial content in your website? You have to create compelling posts if you want visitors to keep coming, talk about your content and share your links in the social media. You cannot go viral for offering nothing but trash information and rehashed ideas.

High-quality contents are necessary in link building because no website would want to have connection with a low-quality website. Otherwise, both websites might suffer a PR degrade.

On the other hand, websites would always want to anchor with a page that has a lot to offer. Also, remember that a page’s conversion rate is considerably affected by content.

3. Basic on-page elements

On-page optimizationOn-page optimization is a very broad SEO term that refers to various tactics, all for the improvement of a website’s rank. The most important element of it is keyword targeting. While writing high-quality content is important, you should still consider certain keywords in the creation of your contents because your readers will have access to your page through keyword research.

There are computer- and cloud-based tools that can help you identify the best keywords according to statistics and search engine data. These tools allow you to determine the most relevant and usable keywords that internet users are interested in.

Another element is the tag that should be used in proper places, like how it is used as an HTML head tag and body tag. URL and internal linking are also major elements that should be perfected for better performance in the SERP.

4. Online marketing

Online marketingHigh rank is the result of collective efforts comprised of various online marketing strategies. SEO marketing is just one of them, and there are still a lot of possible strategies that you can try to promote your website.

You can employ social media marketing to take advantage of the traffic social media sites create. You can participate with online advertising for targeted and random ad placement online. There is also email marketing for a more direct approach, and of course, article marketing, to optimize your content’s exposure.

To expand your own network of followers and connected websites, you can participate with multilevel marketing or affiliate marketing, both of which are more beneficial if you engage in e-commerce (e.g. online selling and reselling).

Of course, SEO marketing is one of them.